Sustrans Wayfinding Strategy

Client: Sustrans and Applied Information Group

Project : Wayfinding and Information Strategy for the National Cycle Network

Background

The National Cycle Network lacks a single wayfinding approach for the 13,000 miles of the route in the UK. The remit was to develop a strategy and approach to fix this.

Our Role

We supported the main agency, Applied Information Group, to develop the strategy and implementation of the plan.

Step one: We conducted research and fact-finding to understand the current state of wayfinding on the network. This also involved consulting with a wide range of external stakeholders who form part of network.

Step two: From this we supported the development of a wayfinding strategy for the National Cycle Network that Sustrans could use to influence and align with a range of organisations in government, local authorities and other agencies.

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